Southern Maid Donuts

location: Shreveport, Louisiana

Southern Maid Donuts began in 1937 by Mr. and Mrs. J.B. Hargrove. A young couple coming out of the throws of the Great Depression, 
they created Southern Maid because they saw the need in the market for quality donuts. They created their own recipes, which have stood the test of time. Quality ingredients and uncompromised procedures are reason for the continued success of the Hargrove family to this very day.

The product was so well accepted that besides selling donuts in their privately owned shops that they were sought out by individuals wanting to use Southern Maid products in their own bakeries and stores. The Hargrove couple began to license their trademark and to help individuals realize their dreams of owning their own businesses. Today, Southern Maid is used in over 100 stores.

Elvis did the only commercial of his life for any product on November 6, 1954, for Southern Maid Donuts. He sang their jingle, "You can get 'em piping hot after 4 pm, you can get 'em piping hot. Southern Maid Donuts hit the spot, you can get 'em piping hot after 4 pm". Nothing is known of Elvis' impact on Southern Maid Donut sales. Elvis wasn't alone in his love of the treats—Minnie Pearl, 
Johnny Horton and Johnny Cash all sang the jingle, too.